
The Lindt Gold Bunny is more loved now than ever before. But the Gold Bunny adored by children and adults in over 60 countries around the world, is not a young bunny - in fact, his successful past spans over 50 years!
One bright spring morning in March, when the ground was covered in a blanket of crisp white snow, one of the Lindt Master Chocolatiers saw a little bunny in his garden. The Master Chocolatier's young daughter was thoroughly mesmerized when she saw the little bunny but began to cry as soon as it disappeared in the bushes. Deeply touched by how upset his daughter was, the father suddenly had a

great idea: "I should make a bunny like that out of chocolate..." He made the bunny from the finest Lindt milk chocolate and wrapped it in golden foil. Then, as a special mark of recognition, a red ribbon was placed around its neck. And so, the very first Gold Bunny was born into this world.
Decades have passed since that morning, but the Lindt Gold Bunny is still an icon of the season. People all over the world know spring is not far away when the Gold Bunny shows his ears again.
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